The Art of Floral Embroidery in Pakistani Eastern Wear: Stories, Motifs & Styling
Narmin by Narkin’s is carving a niche as a heritage-inspired women’s fashion brand, blending traditional South Asian aesthetics with contemporary elegance. Originally celebrated for its vibrant floral print salwar kameez and lawn collections, Narmin now embraces the rich craft of embroidery for its festive wear. The brand’s Dhanak collection, for example, is described as “a celebration of rich tradition and contemporary elegance”. This ethos reflects Narmin’s roots: drawing on decades of Pakistan’s textile legacy (the parent company Narkin’s was founded in 1991 (narkins.com) and pioneering modern interpretations of floral motifs. Today, Narmin marries that floral heritage with intricate embroidery—becoming an up-and-coming name in embroidered festive wear in Pakistan. The result is a range of salwar kameez and festive ensembles where floral embroidery and luxury textiles converge, appealing to customers seeking both cultural authenticity and shadi/dawat-ready style.
The Rich Heritage of Pakistani Embroidery
Pakistani embroidery has a storied past that stretches back centuries. Its origins trace to the Mughal era, when court artisans adorned royal robes with lavish threadwork (theworldofhsy). Over time, different regions of South Asia developed signature styles, each with unique techniques, motifs, and meanings. Embroidery became more than decoration—it signaled status, region, even marital milestones (theworldofhsy).
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Mughal Legacy: The Mughals introduced metallic threads, pearls and elaborate patterns to the subcontinent. Even today, formal garments retain “rich, intricate embroidery” reminiscent of those regal designs (theworldofhsy,usamasilk).
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Regional Styles: Each province contributed its own flavor. Punjab’s Phulkari (literally “flower work”) is famous for bold, geometric floral patterns embroidered in silk threads (stringnthread.com). Sindh’s embroidery (often featuring tiny mirror pieces) favors geometric and figurative motifs, blending delicate stitches with mirror-work for a “storybook” effect. Kashmir and northern areas added influences like Kashida (silk-thread motifs on shawls), while Baloch and Pashtun regions developed strong tribal motifs with vivid color threads.
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Symbolism: Embroidered motifs often carry meaning. A flower motif might symbolize beauty or fertility; paisley (boteh) patterns recall mangoes or cypresses; mirrors (shisha) are said to ward off evil. These cultural threads run through modern fashion too—Narmin’s collections often reinterpret them in fresh contexts.
Overall, Pakistani embroidery is a tapestry of techniques, from silk thread resham work to metallic zardozi, from cross-stitched heritage motifs to sparkling mirror and sequin accents. The following survey highlights key traditions, especially floral motifs, that continue to inspire today’s designers.
Resham (Silk Thread) Embroidery and Phulkari Floral Motifs
Resham embroidery refers to designs stitched in silk thread. Delicate and colorful, it has been a mainstay of South Asian dressmaking for centuries (usamasilk.com)(ainnlondon.com). Resham work can range from subtle tone-on-tone motifs to vibrant multicolor images. In Punjab, a prime form of resham is Phulkari embroidery – literal meaning “flower work”. Phulkari uses bright silk threads on handwoven cloth to create large, bold floral patterns, often on bridal shawls and dupattas. Historically, a Punjabi bride’s dowry would include Phulkari pieces woven into her wedding trousseau, symbolizing good wishes and abundant blooms (usamasilk.com)(stringnthread.com).
Narmin channels this legacy by incorporating silky floral threadwork in its prints and embroideries. For example, many Izara and Coquette collection suits feature silken thread embroidery on cotton and chiffon, giving a soft, luxurious finish. The “Fleur” suit in the Coquette line, named after the dahlia flower, boasts a full thread-embroidered shirt with botanical sleeves narmin.pk. Likewise, vibrant resham flowers often border Narmin’s dupattas or damans (shirts hems), echoing Phulkari’s joyous blooms. These motifs underscore a tradition: weaving flower motifs into eastern wear with silk threads, making them both timeless and trendy.
Zardozi, Dabka and Metallic Embellishments
On the opposite end of the spectrum from Resham’s delicacy is zardozi embroidery – an opulent metallic craft that literally means “gold embroidery”. Originating in Persia and perfected in Mughal courts, zardozi uses twisted gold or silver wires (aari or dabka), along with Kora (flat metallic threads), pearls, stones, and sequins to create raised, luxurious motifs. It became a symbol of wealth and festivity; queens and brides wore heavy zardozi-embroidered lehengas and coats as emblems of royal splendor (usamasilk.com)(ainnlondon.com).
Modern zardozi comprises layered techniques. For example, fine flat gold thread outlines (kora) provide smooth lines, while thicker coiled wires (dabka) form bold, raised patterns (ainnlondon.com). Colored silk coated in metallic thread (naqshi) can add hues to the design, and flat metal sequins (salma) or star-shaped pieces (sitara) give extra shine. Essentially, zardozi is a combined art: Narmin’s festive Dhanak collection leans on this tradition, embellishing sheer chiffon with glistening floral and geometric motifs. For instance, the black “Allure” chiffon suit features gold-toned sequin borders and chain stitch reminiscent of zardozi work (narmin.pk). The grey “Crimson” ensemble is woven entirely in delicate all-over metallic embroidery (narmin.pk).
In Narmin designs, zardozi elements often accentuate the hem and sleeves – capturing the Mughal grandeur in a contemporary silhouette. Pearls and beads may also appear on collar details (as seen in Coquette’s “Lagoon” sherwani-style collar) (narmin.pk). These touches of metal thread echo timeless festive aesthetics. In effect, Narmin’s festive suits marry “zardozi” luxury with modern cuts: a front-open frock or long straight shirt can carry centuries-old gold embroidery lines.
Mirror (Shisha) Work and Sequins
Another beloved element of Pakistani embroidery is mirror work (shisha). Introduced by traveling Kutch artisans centuries ago, tiny mirrors or reflective discs are affixed to fabric with threads, giving a twinkle with every step. In Sindh and Gujarat, embroiderers developed intricate Sindhi and Kutchi styles combining mirror, beads, and thread. According to a culture blog, “Sindhi embroidery is purely about elaborate threadwork. Mirror work, delicate stitches, and striking geometric patterns make this handcrafted Pakistani embroidery more appealing” stringnthread.com. Colorful mirrors – sometimes of various shapes – dance amidst the stitching. Traditional beliefs even credit mirror motifs with mystical powers to avert evil eye. stringnthread.com.
Narmin occasionally channels this shimmer. Some winter shawls or dupattas in the Miraye collection echo Sindhi mirror motifs, though often in printed form. More commonly, flat sequins (sitara or salma work) appear on festive attire as an alternative glitter. Sequins can be seen as a modern shorthand for mirror: a lighter embellishment that catches light. In Narmin’s Dhanak range, many chiffon shirts have embroidered sequin borders. The Orange “Saffron” suit, for example, is “embellished with embroidered sequins on borders”narmin.pk. Even small sequin accents line cuff edges or necklines, nodding to shisha’s sparkle but with lighter, fabric-embedded discs.
By blending thread and light-catching elements, Narmin’s designers honor both traditions. Floral and geometric patterns might be delineated in thread, then sprinkled with sequins for oomph. This hybrid approach – using contemporary sequins in place of heavier mirrors; ensures suits shine under festive lights, while still feeling true to their regional roots.
Regional Stitches and Cross-Stitch Revival
Beyond these headline techniques, many local stitches and motifs persist, often with a floral bent. For instance, Kashmiri embroidery features swirling vines and paisleys in silk, while Balochi and Sindhi tribal work incorporate linear florals and abstract shapes (theworldofhsy.com). Even simple counted-thread methods have a place. In rural crafts, Kantha (running-stitch embroidery) or counted cross-stitch patterns once adorned household quilts and tunics. Today, top Pakistani brands sometimes modernize cross-stitch designs on scarves and kurta panels as a nod to folk art. As one blog notes, “embroidery and cross-stitch designs continue to captivate fashion lovers” in contemporary clothing (stringnthread.com).
In Narmin’s collections, touches of regional flair emerge subtly. A panel might use a kantha-like running stitch to outline flowers, or a geometric motif might hint at Sindhi tribal graphics. When cross-stitch is mentioned, it usually refers to printed patterns inspired by folk motifs, since machine embroidery is more common today. Nevertheless, keywords like Pakistani cross-stitch fashion are gaining SEO traction, reflecting a curiosity about these hybrid looks. Narmin’s floral motifs – on lawn and jacquard – often imply the counted precision of traditional weave, even if executed by modern machines.
In sum, Pakistani embroidery techniques form a continuum from supple silk threads to metallic drama, from villagers’ mirror-work to luxury bridal zardozi. All these strands – resham, phulkari, zardozi, sequins, mirrors – weave into Narmin’s vision of eastern wear that’s both fashionable and deeply cultural. The next section shows how the brand applies these crafts in specific collections.
Narmin’s Floral-Embroidered Collections
Narmin’s latest lines bring those heritage stitches to life. Each collection tells a story through color, fabric, and craft:
Dhanak – Luxury Festive Chiffon Embroidery
Dhanak is Narmin’s celebration of wedding and festival season. Built on airy chiffon and raw silk, it shines in bold hues – black, ivory, fuchsia, mint, and marigold – all adorned with floral threadwork and sequins (narmin.pk). The introductory description hails Dhanak as “inspired by the captivating and brilliant colors of traditional attire”. This rings true: each suit is lavishly decorated.
For example, Allure (Black) is a three-piece chiffon ensemble embroidered with shimmering gold sequins on the daman (hem) and dupatta border. The result evokes royal eveningwear; under light, the black-and-gold florals gleam. Its twin, Noor (White), flips the palette: ivory chiffon layered with delicate white-on-white embroidery for an ethereal bride-like look (narmin.pk). Other shades – Saffron (Orange), Tulip (Pink), Elsa (Mint Green) and Crimson (Grey) – all mix vivid color with ornate embroidery. Saffron and Tulip feature sequin-studded borders like Allure, adding sparkle to the warm cotton-silk tones (narmin.pk). Purple Mulberry and Grey Crimson go for head-to-toe floral motifs, densely stitched for a richly textured finish.

Styling the Dhanak look: These heavyweight chiffon suits pair perfectly with statement jewelry and heels. A heavily embroidered dupatta can drape like a cape or be elegantly pinned back. Because the embroidery and sequins are the showpieces, accessories should complement – think pearl earrings, a clutch, and classic juttis. Dhanak suits embody “hand-embroidered festive wear” in Pakistan, ideal for formal events and weddings. For Diwali or Eid, slip on the Mulberry suit for an instant glamorous impact. Its combination of floral motifs and metallic details exemplifies how Narmin weaves South Asian tradition into festive couture.
Izara – Printed Summer Lawn with Embroidery
Izara is Narmin’s midsummer collection, merging floral prints with embroidered highlights on lawn. Fabrics are light lawn voile, ideal for sunny weather, but the cut and embellishments make them standout. Colors range from muted aqua and peach to vibrant hot pink and coral. Each outfit is a coordinated three-piece: a printed shirt, plain trouser, and embroidered lawn dupatta.
For instance, one aqua-blue suit features chan embroidery (a delicate bud motif) and pearl bead accents on the neckline and daman. Another shows off an angrakha-style peach shirt embroidered with fine floral patterns and playful tassels narmin.pk. The NPSE3139 ensemble is notable: a pale peach angrakha top is “finished with chan motifs and ornate embroidery on the hem and sleeves” narmin.pk. A matching shalwar has subtle thread accents, and the dupatta carries forward the design, tying the look together. On the vibrant side, a hot pink set has a cropped shirt embroidered along its border and sleeves, paired with a dramatic flared “farshi” shalwar whose hem is fully embroidered narmin.pk. These mixes of print and handwork give Izara a youthful, festive feel without the heaviness of Dhanak.

Styling Izara: These suits are perfect for outdoor gatherings or day events. Pair the pastel lawn outfits with simple jhumka earrings and Kolhapuri sandals for a breezy daytime look. For evening, opt for a block-heel shoe and slightly bolder jewelry to match the embroidery. The printed floral base means you can mix and match. The key is balance: let the floral embroidery (bright or subtle) shine by keeping accessories and make-up warm and natural.
Coquette – Embroidered Cotton Jacquard
Coquette is a fusion of dainty and daring in eastern wear. Made from cotton jacquard (a woven brocade-like fabric), it features fine embroidered overlays on muted pastels. The collection’s palette includes lilac, dahlia red, mint, lemon yellow, turquoise, blush pink, coffee cream, and pastel blue. Each three-piece set combines a richly embroidered shirt with matching trousers and a statement dupatta (often chiffon with cutwork edges).
Some highlights: “Haze” is a soft lilac frock-style top with a V-neck and tulip-shaped sleeves embroidered in filigree work, finished by a herringbone embroidered chiffon dupatta narmin.pk. “Fleur” (red) showcases a long tunic with bold flower-embroidered sleeves and side panels, accompanied by a delicate chiffon dupatta with cutout embroiderynarmin.pk. “Lagoon” (turquoise) features a high collared shirt with heavy embroidered sleeves and a sherwani collar dotted with pearls, paired with a cutwork-edged dupattanarmin.pk. “Blush” (pink) is a straight kurta with a tasseled neck and embroidered cuffs, coordinated with scalloped embroidered trousers and a four-sided embroidered dupattanarmin.pk. “Halo” (light blue) reinterprets the Angrakha: a flared, paneled top with pearl button closures and matching dupattanarmin.pk. Even the short "Creme" kurta has intricate embroidery at the neckline and bell sleeves, with a cutwork tulip shalwarnarmin.pk.

Styling Coquette: These lightweight cotton jacquard suits are versatile. The pastel and neutral colors make them great for daytime or semi-formal events. Wear the embellished chiffon dupattas draped loosely around the shoulders. Since the embroidery here is more refined (cutwork, pearl accents), choose elegant accessories like a delicate pendant necklace or simple bangles. For workwear or casual outings, you could even leave off the dupatta and showcase a statement embroidered shirt front with minimal accessories. But for evening wear, add shine with golden jhumkas or a Kundan choker to complement the fine metallic threads. The Coquette pieces pair easily with either flats or low heels; just make sure to highlight the embroidery details. In sum, Coquette’s ensembles marry comfort and polish – ideal for events where you want to feel elegant without going over the top.
Miraye – Winter Khaddar Embroidered Suits
Miraye is the cozy winter cousin of these collections. Built on khaddar (a warm handwoven cotton), Miraye brings prints and threadwork to cold-season outfits. The collection intro puts it best: “Each 3-piece ensemble is thoughtfully designed on premium printed khaddar fabric, adorned with exquisite embroideries on the shirts and complemented by heavily embroidered dupattas”narmin.pk. Autumnal and jewel-tone colors dominate – think navy, marigold, teal, maroon, olive green – all with intricate embroidery motifs.
Although Miraye is primarily unstitched, the look is consistent: rich floral embroidery and sequins on a sturdy base. For example, a dark blue-grey suit features printed floral patterns that are overlaid with tonal thread embroidery on the shirt and dupatta. A shocking pink ensemble and a teal-orange similarly combine print with threadwork, often in contrasting colors. Even the listed marigold and black duo and the red-and-ivory set follow suit: bold base colors detailed with fine floral embroidery. Because khaddar is thick, these suits are perfect for winter. Heavy embroidered dupattas add that classic festive feel.

Styling Miraye: Miraye suits bridge comfort and elegance in chillier months. The thick embroidered dupatta can be draped like a shawl for warmth. The heavy embroidery means jewelry can be simpler (think a single statement ring or studs and light bangles). For shoes, loafers or closed-back sandals keep the traditional vibe; but velvet slip-ons or juttis also look great. Because khaddar is woven, these suits are best dry-cleaned or gently hand-washed. Miraye’s embroidered designs look particularly fetching against wool shawls or pashminas – layering different textures is on-trend. In essence, Miraye offers embroidered khaddar suits in Pakistan’s winter fashion, allowing one to wear seasonal prints and motifs (like marigolds or paisleys) with guaranteed warmth (narmin.pk).
Narmin by Narkins: The Art of Occasion Wear and the Elegance of Fabric
In Pakistan’s ever-evolving landscape of eastern fashion, Narmin by Narkins has carved its identity as a brand that celebrates femininity through timeless craftsmanship, delicate embroidery, and heritage-inspired designs. Known first for their exquisite printed lawn, the brand has gracefully transitioned into the realm of specialty embroidered collections — each drop telling a story of artistry, tradition, and modern refinement.
These collections are not merely garments; they are celebrations of Pakistani culture — launched around the moments when women wish to look and feel their best. From the charm of Eid mornings to the grandeur of the wedding season, Narmin by Narkins captures the essence of festivity in every thread.
1. The Essence of Occasion Wear — When Narmin Brings Out Its Embroidered Collections
Narmin by Narkins curates its embroidered ensembles around Pakistan’s most cherished times of the year — the moments that call for celebration, togetherness, and a touch of luxury. Each collection marks a season or occasion where women want to express their individuality through intricate craftsmanship and graceful silhouettes.
Eid Collections — A Tribute to Joy and Craftsmanship
Eid remains the most anticipated festive moment for eastern wear lovers, and Narmin by Narkins consistently makes it special with its exclusive embroidered festive editions. These collections — such as Dhanak, Izara, and Miraaye — showcase delicate floral resham embroidery, hand-stitched sequins, and cross-stitch detailing, bringing together the poetry of pastel tones and traditional craftsmanship.
Each Eid drop features statement three-piece outfits that balance cultural modesty with modern femininity — dupattas adorned with gota and tilla work, kurta panels accentuated with zari or resham, and airy silhouettes perfect for family gatherings and festive brunches.
Wedding & Festive Season — Glamour Meets Grace
As Pakistan moves into its wedding season (from late fall to early spring), Narmin steps into a more opulent aesthetic. During these months, the brand launches limited-edition embroidered formals that blend heritage embroidery with luxe fabrics like maysuri, chiffon, and silk karandi.
The designs often echo the grandeur of traditional Pakistani weddings — featuring mirror work, sequins, and thread embroidery in motifs inspired by Mughal florals and Persian gardens. These pieces are not bridal wear but festive formals — perfect for dholkis, mayuns, engagement dinners, or even intimate wedding events.
Seasonal Launches — Fall & Winter Elegance
When the weather turns cooler, Narmin by Narkins adapts its embroidery artistry to warmer fabrics. Their winter embroidered collections feature karandi, jacquard, and linen bases, providing both comfort and luxury. The motifs lean toward richer tones — maroons, rusts, olives, and midnight blues — paired with gold zari threads and subtle embellishments.
These designs serve women looking for sophistication in everyday festive settings — be it a family get-together, a dinner soirée, or a formal day event. The craftsmanship remains distinct: intricate borders, thread florals, and hand-finished detailing elevate each look.
Limited Summer Editions — Breathable, Lightweight Glamour
In summer, when comfort becomes a priority, the brand introduces embroidered lawn and dobby pieces that merge elegance with ease. These collections feature airy silhouettes and light thread embroidery on cotton, organza, and lawn bases, often complemented by chiffon dupattas for a refined finish.
The embroidery in these collections remains true to Narmin’s floral aesthetic — soft pastels, garden-inspired motifs, and airy color palettes that mirror the serenity of Pakistani summers.
2. The Fabrics Behind the Craft — What Narmin by Narkins Uses for Its Embroidered Masterpieces
One of the core strengths of Narmin by Narkins lies in its fabric curation — the way it pairs embroidery techniques with textures that best complement their design language. Every collection tells a textural story, balancing richness with wearability.
🪡Maysuri — The Fabric of Celebration
A staple in Narmin’s festive collections, maysuri fabric offers a naturally shimmering texture that enhances intricate embroidery. It’s often used in Eid and wedding-season outfits, providing a regal yet airy feel. The blend of silk and metallic threads in maysuri adds a soft sheen — perfect for sequin and tilla embellishments.
Chiffon — Airy, Elegant, and Ever-Festive
Lightweight and graceful, chiffon remains a go-to for dupattas and overlays in Narmin’s embroidered ranges. Whether it’s used for delicate thread embroidery or sequined accents, chiffon brings fluidity to the ensemble — making it ideal for festive occasions and semi-formal events.
Silk Karandi — The Winter Luxe
A signature fabric in Narmin’s winter embroidered launches, silk karandi combines structure with warmth. It holds embroidery beautifully, allowing fine resham, zari, and tilla work to stand out. The brand’s Izara and Miraaye collections, for example, feature silk karandi as a base for heavily worked festive outfits.
Linen & Jacquard — Everyday Festive Comfort
For transitional weather and pre-festive collections, linen and jacquard bring a touch of luxury to everyday wear. The jacquard’s woven texture pairs well with light thread embroidery, while linen provides breathability for daily elegance. These fabrics make their appearance in Narmin’s seasonal collections — perfect for lunch gatherings or casual celebrations.
Lawn, Dobby, and Organza — Summer Craftsmanship
During spring and summer, Narmin beautifully combines embroidered lawn and dobby fabrics for daywear and semi-formal looks. The delicate organza dupattas add a layer of finesse, while soft threadwork keeps the aesthetic airy and feminine. These materials reflect Narmin’s original identity — pioneers of prints now transformed into masters of embroidery.
The Narmin Touch — Crafting Heritage Through Modern Aesthetics
What sets Narmin by Narkins apart is their ability to merge Pakistan’s heritage artistry with modern fashion sensibilities. Every embroidered motif, every fabric choice, reflects thoughtful design rooted in the love for tradition. From cross-stitch borders reminiscent of rural crafts to floral patterns inspired by Mughal gardens, Narmin’s work bridges the gap between nostalgia and now.
Their collections — Dhanak, Izara, Coquette, Miraaye — embody this evolution. While Dhanak pays homage to floral opulence, Izara celebrates structured elegance. Coquette brings playful femininity to traditional wear, and Miraaye encapsulates festive grandeur. Together, these lines define Narmin’s rise as a pioneer of embroidered festive wear.
FAQs
1. When does Narmin by Narkins usually launch its embroidered collections?
Narmin typically unveils its specialty embroidered lines around major festive moments — Eid-ul-Fitr, Eid-ul-Adha, and the winter wedding season (November to February). Smaller drops often coincide with seasonal transitions.
2. What are the most commonly used fabrics in Narmin’s embroidered collections?
The brand works with a range of luxurious fabrics including maysuri, chiffon, silk karandi, linen, jacquard, dobby, and embroidered lawn, depending on the season.
3. Are Narmin’s embroidered collections hand-embellished or machine-made?
Narmin blends both techniques — hand-embellished accents with precision embroidery, maintaining quality and detail while staying accessible.
4. How does Narmin ensure its embroidery stays comfortable for daily or semi-formal wear?
By choosing breathable yet structured fabrics and using lightweight resham embroidery, Narmin ensures wearability without compromising on elegance.
5. Can Narmin’s embroidered outfits be styled for non-festive occasions?
Absolutely. Their softer embroideries on lawn or linen bases work beautifully for formal luncheons, day weddings, or family gatherings.
6: What makes a floral motif “traditional”?
A: Traditional floral motifs often have roots in nature or cultural symbolism. For example, lotus and peony were popular in Mughal art; marigold and jasmine are common in Punjabi folk designs. These motifs are usually stylized – not photo-realistic – and are repeated in symmetrical or geometric patterns. A “traditional” floral design might follow regional norms (like the diamond-grid Phulkari layout) or use heritage colors (e.g. rich reds, oranges, greens). Narmin’s collections frequently draw on these classic florals but may recolor or restyle them for a modern look.
7: What is the difference between an embroidered khaddar suit and a regular khaddar suit?
A: A plain khaddar suit is made of thick cotton with no extra adornment – it’s valued for warmth and texture. An embroidered khaddar suit (like those in Miraye) has decorative thread, bead or sequin work on top of the base fabricnarmin.pk. This embroidery elevates the outfit from everyday to festive. Functionally, embroidered khaddar still insulates like normal khaddar, but you’ll care for it more delicately due to the embellishments.
8: How do I match accessories with floral embroidery?
A: Pick one dominant color or element from the embroidery to guide your accessories. For example, if your suit has gold zardozi flowers, gold jewelry is a natural match. If your suit’s florals are multi-colored, choose jewelry in one of those hues. Keep earrings and necklaces balanced: if the neckline is heavily embroidered (like pearl-studded collars in Coquette), wear simple studs or skip the necklace. For printed floral embroidery, minimal jewelry lets the outfit “breathe.” Always consider contrast: bright florals often look sharp with neutral accessories (beige shoes, silver or pearl accents), while subtle pastels can handle a pop of color in shoes or a bag.
Conclusion
From festive mornings to winter soirées, Narmin by Narkins continues to redefine what it means to wear embroidery in Pakistan. Each thread, motif, and fabric speaks of artistry — celebrating not just fashion, but emotion, memory, and identity.
In every collection, Narmin carries forward a legacy — one where tradition meets tenderness, and embroidery becomes a language of self-expression for the modern Pakistani woman.



